Business Survey Report
The business survey report. Click image
30 businesses completed the StreetLife Business survey and 19 businesses provided information through discussions with the StreetLife Coordinator.
A great deal of valuable information has been gathered about both the needs of individual businesses and also what people think will support and develop business activity in Violet Town. It is clear that there are a vibrant range of businesses operating across the arts, manufacturing, tourism, accommodation and food as well as importantly people businesses supporting the agricultural industry.
Although many of these businesses are local and regionally focused, there are also people out there working at the state, national and international level. And most certainly, not everything happens in Cowslip Street!
Cowslip Street, the town entrances and signage were high in people's minds in terms of making improvements that demonstrate the communities pride in the township and its vibrant businesses and community. Additionally, making sure businesses are able to promote themselves to their markets well was highlighted.
One approach for some businesses is to develop a better understanding of how to use the web and the establishment of a website. Darryl Parker will be helping us to develop the business directory on the website. This directory will also be available in hard copy.
A second approach supported by many was that businesses work together to understand the facilities and services they have on offer so they are better able to cross promote and create "packages" for visitors.
A significant request was for the development of a strong business network - this is certainly on the agenda.
A copy of the full report or the executive summary are available on the Violet Town website (http://www.violettown.org.au) or one can be emailed or posted to you. If you are a business and have not yet completed a survey, we are still interested in receiving them, as this will ensure you are identified in the business directory. Surveys can be picked up from the office or mailed to you (see contact details below).
Business Network
Early on Wednesday 18 April 14 the second meeting of Violet town businesses for the year was held. The Business Survey Report was summarised, the links to the COW working groups identified and StreetLife project priorities agreed. These were that the StreetLife project will:
- take a lead role in developing and implementing a promotion and marketing plan for Violet Town;
- work with businesses and the community to create a plan for Cowslip Street improvements (eg pavement, median, landscaping, signage, lighting etc) that and seek funding for its implementation;
- identify business needs in relation to signage requirements and present these to Strathbogie Shire and/or VicRoads as appropriate; and
- continue to link proprietors with affordable and when possible FREE business consultants and business mentors.
Notes of the meeting will be forwarded to all 106 businesses along with notification of the next meeting which will be in June.
Inquiry into Rural & Regional Tourism
The Rural and Regional Committee of the Parliament of Victoria is conducting an Inquiry into regional and rural tourism in Victoria. They will report to parliament on:
- the economic benefits
- potential impediments
- effectiveness of current Victorian promotional programs
- initiatives to increase visitor numbers - domestic and international
- effectiveness of measures addressing effects of natural events (e.g. drought)
- opportunities to increase investment
Submissions are due by 1 June 2007. How to make a submission is at: www.parliament.vic.gov.au/rrc or call 1300 787 202 for any further information.
Are you a winner?
Local businesses that donated goods and services to the 2006 Christmas Raffle are conscious that some winners that have not used their vouchers. If you are one, please do so as soon as you can as they need to be redeemed by 30 June 2007. Donating businesses are happy for you to give your voucher to another family member or a friend.
Other StreetLife Activities
Although I will be away during May, I will be available via my mobile or email and the StreetLife Office will be open on Wednesdays as usual. Kaye Tait will be there to hear about your needs and provide confidential assistance.
Contact: Christine Nunn, Violet Town StreetLife Coordinator, c.nunn@bigpond.com, 0418 106 199
For details/interview call the Editor on (03) 5798 1858